GRWM was formed as a result of social media platforms, especially YouTube, booming in the early 2010s. It became a popular video format promoted by lifestyle and beauty vloggers to demonstrate their preparation routines in the morning or at an event. The acronym has gradually gained popularity in other social networks such as Tik Tok and Instagram, becoming a commonly used short-term word. The format is committed to interaction and it provides people with tips, inspiration or even a light form of entertainment through depicting real-life lifestyles. known more about what does grwm mean

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