Online Reputation Management (ORM) is vital in digital marketing, helping brands control how they are seen online and build trust across search engines and social platforms. If anyone wonders what is ORM in digital marketing, it’s about safeguarding a company’s virtual image, actively monitoring, addressing, and promoting positive information. Ankit Butola, founder of The Digital Doon, is recognized for pioneering expert ORM strategies and practical digital marketing education, empowering businesses in Dehradun and beyond to harness the benefits of modern reputation management.